Send windows
The hours your customers actually buy in, inside quiet hours, sent in each subscriber's own time zone, not yours.Text first or email first
For each flow, we test which goes first, and keep the order that brings in more.Length and the link
One message costs less than two, so we keep it short, then test the opening line and where the link sits.Picture or plain
A picture message costs more to send. We test where it earns that back and where plain text does better.One cap, both channels
One cap across email and text, so no one hears from you twice in an hour or too often in a week.Who gets texts
Engaged buyers and big carts first, so every text goes where it's most likely to pay for itself.Texts that don't earn back
A text that doesn't earn back what it costs is rewritten or stopped, so the channel stays worth having.The phone step
We test the phone step's wording and layout, judged on how many sign up and how many go on to buy.