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Edinburgh email marketing

Email marketing agency for Edinburgh makers

Email and SMS for Edinburgh's visitors: $50k–$500k more email revenue a month in 30 days or less, or your money back.*

Get a free audit
30-day guarantee
$8,000,000+ in email revenue driven by data-driven strategies.
For Shopify brands already making at least $50k a month from email.
Straye email design
Tracksmith email design
Mulholland email design
Recess email design
Formes email design
Lululemon email design
Mighty email design
Straye email design
Tracksmith email design
Mulholland email design
Recess email design
What we run

You don't need a general agency for this

A general marketing agency splits its time across channels by design. Email and SMS are all we do, and we keep them going long after your visitors fly home.

Flows

Flows that travel home with them

A welcome that remembers where they met you, then checkout, post-purchase and win-back, with delays tuned every month.
Campaigns

Campaigns for two peaks and the rest

Two to four sends a week around your launches, August and Hogmanay, and enough to carry the quiet months.
List & segments

Sign-ups from August crowds

A clear ask at the till and online, then segments by home country and what each person bought.
Deliverability

Landing in inboxes overseas

Your own sending domain, a healthy list and weekly checks on placement, in whichever country the mail is heading.
Design & copy

Place, in the right measure

Our designers and writers build each send by hand, test how much Edinburgh it should carry, and you approve it.
Revenue

What a better August could bring

What you earn from email against what a brand your size could, with each fix given a monthly value.
Visitors and makers

Edinburgh's customers go home elsewhere

Every August the world visits. Those who buy here can keep buying for years if you can reach them, and we plan remotely around exactly that.

August

2.6 million Fringe tickets in 2025

That's the Fringe alone. Every visitor who buys from you that month is a customer you'd otherwise never reach again.
Overseas audiences

Audiences from 91 countries

That's the Edinburgh International Festival's count for 2025. A sign-up in your shop can lead to an order shipped abroad, if you ask for it.
Capture

A visitor needs a clear choice

Ask at the till, say what they'll get, and keep the record. Home-country rules can apply too, so we note where they live.
How we optimise

What we tune for a list that lives elsewhere

Your best customer may live on another continent. These levers keep you in touch.

Home country at sign-up

One question tells us where someone lives, and that shapes delivery wording and send time.

Send times for overseas buyers

Morning in their time zone, not Edinburgh's, with an eye on the US and Europe.

Souvenir to subscriber

A welcome that remembers where they met you, with a photo of the place they visited.

Anniversary of the visit

A note a year on, tested against a plain new-arrivals email, judged on orders.

Shipping abroad

Customs, delivery times and costs explained before someone reaches checkout, not after.

Home-country consent notes

Where each visitor lives is kept with their consent, because their home country's rules can apply too.

Heritage or modern

Castle and tartan, or clean and contemporary? We test how much place your first screen should carry.

Gift givers

If someone bought a gift, the order tells us who to remind before the next occasion.
Klaviyo
Shopify
Attentive
Postscript
Recharge
Yotpo
Google Analytics
PRISM
Counted in every country

See who's still buying long after August.

PRISM is our own analytics platform. It reads your email, texts and Shopify orders together, showing which visitors became customers, and it reaches you as a report every month.

Revenue, attributedSee what every campaign and flow really earns, not just opens and clicks. Your email platform and Shopify, read together.
Health checksDeliverability, list growth and engagement, checked for you, with anything slipping flagged before it costs you sales.
Clear monthly reportsA report every month in plain words: what happened, why it happened, and exactly what we're doing about it next.
BenchmarksYour numbers next to brands like yours, so you always know what good looks like and where the next win is.
Orders from abroad, traced to emailEach sale comes through with the flow, campaign or text that won it attached, whichever country it's shipped to.
Earned, not openedSends sit in order of what each reader spent, so a quiet February email can outrank a big August one.
Caught before the season hitsFlows and figures are graded against what they should do, so a fault is mended ahead of your busy weeks.
Beside brands in your categoryYour rates are read next to what similar brands aim for, which shows how much more there is to get.
The big fix before the festivalEach job is priced by what it adds monthly, so the most valuable one is finished first.
Ready when they reorder from homeWe read when past visitors buy again and what they choose, so your email arrives just before.
Every market, on one monthly reportWhat each country earned, what changed and what's next, sent to your inbox.
Why we do it

August ends. Your list keeps on selling.

Klaviyo and Shopify, together
Every sale traced
Benchmarks
Deliverability
Repeat buyers
Fixes, ranked
Flow alerts
Reports
Private by design
Week oneWe go through your Klaviyo, your orders by country and your sign-ups, then put a figure on what's lost.
1
The deep-dive
Week twoSign-ups tightened, the visitor welcome written, flows rebuilt and campaigns planned and going out.
2
The launch
Week threePRISM ties each order to a send, so we can see which visitors came back and why.
3
On track
Week four onWe build on what earns, test every week, and give you a clear account of it monthly.
4
The growth
$50k–$500kMore monthly email revenue in 30 days or less, or your money backBook a call
30-day guarantee

Full of visitors in August? Keep them.

Take 45 minutes on a video call with us, and we'll walk through your sign-ups and what your visitors could be worth.

Book a call
30-day guarantee
$8,000,000+ in email revenue driven by data-driven strategies
How it works

How we follow Edinburgh visitors home

Step 1

We see where buyers live

With view-only access, we split your customers by country and see what each earns.
Step 2

We catch August

Sign-ups at the till and online come first, then the welcome that follows a visitor home.
Step 3

We keep them buying

A designer builds every send for your approval, and your monthly report covers each market.

FAQs

Can't find your answer? Book a call

Do you work with brands across Edinburgh?

Yes, across the city and beyond. We're remote, using video calls and Slack, with no in-person meetings, and we'll happily learn your festival season from you.

What do you actually do the rest of the year?

The same as in August: we plan, write, design and send your email and texts, flows and campaigns. You approve each one, and we test it.

Should we use a general agency or an email agency?

Whichever suits what you need. A general marketing agency gives you more channels. We give you one job done every week: email and SMS, with sign-ups, welcomes and overseas timing handled by people who do nothing else.

We're quiet outside festival season. Is email worth it?

That's exactly when it pays. Your shop can't reach people in February, but their inbox can.

Does the guarantee apply in a quiet month?

It runs for 30 days from when we begin, for brands at $50k or more a month from email. No lift of at least $50k a month means your money back. *If you're in spam at the start, about six weeks of fixes come before those 30 days.

Will you look at how we capture visitors?

Yes. The free audit covers your sign-ups in the shop and online, and shows what a better August could add.

Find the money in your emails

No guesswork. $50k–$500k more email revenue a month in 30 days or less, or your money back.

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© 2026 Tornado Digital Group Ltd. Registered in England and Wales, company no. 14014279.
Email designs shown are examples of our team’s work. Brand names and logos belong to their owners. Results vary by brand. The guarantee is for brands already making at least $50k a month in email revenue; full terms are agreed on your first call.