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Leeds email marketing

An email marketing agency cut to fit Leeds

Email and SMS made to measure for Leeds: $50k–$500k more email revenue a month in 30 days or less, or your money back.*

Get a free audit
30-day guarantee
$8,000,000+ in email revenue driven by data-driven strategies.
For Shopify brands already making at least $50k a month from email.
Straye email design
Tracksmith email design
Mulholland email design
Recess email design
Formes email design
Lululemon email design
Mighty email design
Straye email design
Tracksmith email design
Mulholland email design
Recess email design
What we run

A specialist's fit for your Leeds brand

Leeds built its trade on specialists, tailors above all. We're the same about email and texts: it's the only cloth we cut, one adjustment at a time.

Flows

Flows cut to what they bought

Welcome, checkout, post-purchase and win-back, split by size, returns and order history, and adjusted every month.
Campaigns

Campaigns that get to the point

Two to four a week around your launches and occasions, with the value stated in the first line.
List & segments

Segments as exact as a fitting

Forms that find real customers, and segments built on the sizes they wear and the things they keep.
Deliverability

Reaching people who want to hear

Your own sending domain, inactive profiles held back and inbox checks each week, so mailboxes see a list that reads you.
Design & copy

Cut for your brand

Our designers and writers build each email by hand in your brand's look, and you check the fit before it goes.
Revenue

What's left on the cutting table

What your email brings in now against what it should, less returns, with each fix given a monthly value.
Retail history

Leeds knows a thing or two about selling

A market stall, a tailor's measuring tape and a city that clothed the country. We work remotely, and the lesson still travels.

Kirkgate Market

M&S started on a stall here

In 1884 Michael Marks opened his penny bazaar at Kirkgate Market under a sign saying don't ask the price. Clear offers have a long history here.
Tailoring

Measured in the shop, made in Leeds

Burton's customers were measured in store and their orders made up at Hudson Road. That's segmentation, a century early.
Fit

Sizes belong in your segments

Clothing brands hold size data in every order. Restock and launch emails should only mention what someone can actually wear.
How we optimise

What we tune for brands that sell by fit

Tailoring is small adjustments, done carefully. So is good email.

Size-based sends

Restocks and launches filtered to sizes people have bought, so nobody opens an email for stock they can't wear.

Returns-aware flows

Someone who's just sent something back gets advice on fit, not another sales email.

Outfit blocks

Pieces shown together against single items, tested on how many end up in the same order.

Occasion wear lead times

Wedding and Christmas party ranges planned ahead, since people buy them on a deadline.

Plain-speaking copy

Clear value stated in the first line, tested against a clever headline. We let the numbers decide.

Keepers first

People who rarely send things back get new ranges early, and we measure what that adds.

Care and repair

Aftercare emails for things built to last, which bring people back to the brand between purchases.

Net revenue view

What a campaign earned once returns come off, read from your Shopify orders.
Klaviyo
Shopify
Attentive
Postscript
Recharge
Yotpo
Google Analytics
PRISM
Measured throughout

What sold, and what stayed sold.

PRISM is our own analytics platform, and it reads returns as well as sales, next to your emails and texts. That tells us what to fix first, and each month you get the result in a report.

Revenue, attributedSee what every campaign and flow really earns, not just opens and clicks. Your email platform and Shopify, read together.
Health checksDeliverability, list growth and engagement, checked for you, with anything slipping flagged before it costs you sales.
Clear monthly reportsA report every month in plain words: what happened, why it happened, and exactly what we're doing about it next.
BenchmarksYour numbers next to brands like yours, so you always know what good looks like and where the next win is.
Each sale, and the email that won itOrders land labelled with the flow, campaign or text behind them, so there's no need to guess.
Revenue per person, not opensYour sends are lined up by what each reader spent, and a strong open rate counts for very little.
Flow faults, caught within daysFlows and numbers are marked against what they should do, so a fault gets picked up fast.
Set against your categoryClick, open and order rates beside the target for brands like yours, which tells us where the slack is.
The fix that adds most, done firstEach job has a monthly value on it, so the one that adds most gets done before the rest.
Back when they're ready for moreHow long customers take to return, and what they pick next, read from your orders, sets the day we write.
Your month, in one clear reportWhat you earned, what we altered and what's next, in one report in your inbox.
Why we do it

Small adjustments, done carefully, add up.

Klaviyo and Shopify, together
Every sale traced
Benchmarks
Deliverability
Repeat buyers
Fixes, ranked
Flow alerts
Reports
Private by design
Week oneYour Klaviyo, your Shopify store and your returns get a proper read, and the gap gets a figure.
1
The deep-dive
Week twoSizes worked into your flows, campaigns planned, and the first of the new emails out the door.
2
The launch
Week threePRISM connects each order to an email, so we can see what earned and what came back.
3
On track
Week four onWe keep altering what's close, test something new weekly and report to you every month.
4
The growth
$50k–$500kMore monthly email revenue in 30 days or less, or your money backBook a call
30-day guarantee

Want email that fits? Let's take a look.

Book a 45-minute video call with us, and we'll tell you what we'd adjust first, in plain English.

Book a call
30-day guarantee
$8,000,000+ in email revenue driven by data-driven strategies
How it works

Fitted to Leeds in three steps

Step 1

We take your measurements

A look at your account with view-only access, then a read of your flows, sizes and returns.
Step 2

We cut to fit

A 30-day plan built for your store, with the fixes worth most going first.
Step 3

We keep adjusting

A designer builds each email, you sign it off, and your monthly report shows what the change brought in.

FAQs

Can't find your answer? Book a call

Do you work with brands across Leeds?

We do, and all over Yorkshire. We work remotely, over video calls and Slack, so there aren't any in-person meetings to fit in.

What do you actually do, then?

We handle your email and texts, right through: strategy, copy, design, flows, campaigns. Each send gets your nod, and the building, sending and testing are ours.

Can you use our size data without it feeling creepy?

Yes. People expect you to know their size. It only feels wrong if you use it carelessly, so we keep it to helpful things like restocks.

Why choose an email agency over a general one?

Same reason you'd go to a tailor for a suit. A general marketing agency covers plenty of ground. We only cover email and SMS, so sizes, returns and flows get our full attention.

What's the small print on the offer?

You need $50k or more a month from email already. Fall short of a further $50k a month inside 30 days, and the fee comes back to you. *Anyone in spam at the start gets about six weeks of fixes first, then their 30 days.

What's in the free audit for a Leeds brand?

A read of your flows, campaigns and list, with each fix priced, and no obligation to carry on with us.

Find the money in your emails

No guesswork. $50k–$500k more email revenue a month in 30 days or less, or your money back.

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© 2026 Tornado Digital Group Ltd. Registered in England and Wales, company no. 14014279.
Email designs shown are examples of our team’s work. Brand names and logos belong to their owners. Results vary by brand. The guarantee is for brands already making at least $50k a month in email revenue; full terms are agreed on your first call.