NewPRISM is here.See how it works →

Ecommerce email design, made by hand

Our in-house designers learn your brand, then design every email by hand: on brand, built for phones and made to be clicked.

Get a free audit
30-day guarantee
$8,000,000+ in email revenue driven by data-driven strategies
mulholland email designed by Tornado
straye email designed by Tornado
recess email designed by Tornado
mighty email designed by Tornado
tracksmith email designed by Tornado
formes email designed by Tornado
lululemon email designed by Tornado
mulholland email designed by Tornado
straye email designed by Tornado
recess email designed by Tornado
mighty email designed by Tornado
tracksmith email designed by Tornado
formes email designed by Tornado
lululemon email designed by Tornado
mulholland email designed by Tornado
straye email designed by Tornado
recess email designed by Tornado
mighty email designed by Tornado
tracksmith email designed by Tornado
formes email designed by Tornado
lululemon email designed by Tornado
mulholland email designed by Tornado
straye email designed by Tornado
recess email designed by Tornado
mighty email designed by Tornado
tracksmith email designed by Tornado
formes email designed by Tornado
lululemon email designed by Tornado
mulholland email designed by Tornado
straye email designed by Tornado
Good email design

Six things every email we design gets right

Good design isn't decoration. It's what gets your customers to stop, read and click.

Brand

Looks like you, every time

Your fonts, colours and voice, used the same way in every email, so customers know it's you.
Phones

Built for the phone first

Most emails are opened on a phone, so every layout is designed and checked there first.
The fold

The point, before the scroll

The reason to click sits at the top, not under three product grids.
Copy

Words that make people click

Headlines that say why, not what, and buttons that say what happens next.
Launches

Built around your launches

Send us what's coming, a new drop, a restock or a new shade, and we design the emails around it, on a calendar you can see.
Testing

Tested, not guessed

Layouts, headlines and buttons A/B tested, so every month's emails beat the last.
Our work

Design by real people. influenced by data and AI.

No templates, no AI. Our designers learn your brand, then build each email by hand to look like you and get the click.

formes email designed by Tornado
lululemon email designed by Tornado
straye email designed by Tornado
recess email designed by Tornado
mulholland email designed by Tornado
mighty email designed by Tornado
tracksmith email designed by Tornado
straye email designed by Tornado
recess email designed by Tornado
How we design

Your brand, learned first

Step 1

We learn your brand

Your guide, your best sellers and your customers: we study them before we design a thing.
Step 2

We design every email

Our designers build each one by hand, phone first, and send it to you to approve.
Step 3

We test and refine

We A/B test layouts and copy, so the designs keep getting better.
How we optimise

What we test in every email

A better click rate is more revenue from the same list. We test what gets the click, keep what wins and build it into the next one.

The first screen

Image first or headline first? We test what sits above the fold, because that's where the click is won.

Buttons

What the button says and where it sits, tested until more people press it.

Product blocks

How many products, which ones and in what order, tested against what your customers actually buy.

Subject and preview, as a pair

Written together and tested together, because they're read together.

Dark mode

Every email checked in dark mode, so your logo and colours never disappear.

Load weight

Images sized and compressed, so emails open fast on a phone and Gmail never cuts them short.

Length

Short and punchy, or long and story-led? We test which your customers read to the end.

Personal touches

Products and content that change with who's reading, tested against the plain version.

FAQs

Can't find your answer? Book a call

Who designs our emails?

Our own in-house team of email designers. No freelancers, no templates: the designers who learn your brand design every email.

Will the emails match our brand?

Yes. We start from your brand guide and your website, and every email is checked against them before it goes to you.

Do we get to approve the designs?

Always. Nothing sends until you've seen it and said yes.

Are the emails built for phones?

Phone first. Every layout is designed and checked on a phone before we look at it on a computer.

Can you work from our Klaviyo templates?

Yes. We can build on the templates you have or design new ones, whichever suits your brand best.

Can you show me examples?

Book a call and we'll walk you through emails we've designed for brands like yours.

Find the money in your emails

No guesswork. $50k–$500k more email revenue a month in 30 days or less, or your money back.

Subscribe to the Flow State newsletter.

Strategies, best practices, client wins and industry updates, once a week.

Thanks for signing up.
© 2026 Tornado Digital Group Ltd. Registered in England and Wales, company no. 14014279.
Email designs shown are examples of our team’s work. Brand names and logos belong to their owners. Results vary by brand. The guarantee is for brands already making at least $50k a month in email revenue; full terms are agreed on your first call.