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Flows & automation

The Klaviyo flows every store needs, email and SMS

We map what you're missing, build every email and text, then tune each step until it brings in more revenue than it did last month.

Flows we build

Every flow. Every segment. Mapped.

The ones every store needs and the niche ones most miss, each split by who your customer is, so every message lands.

Welcome series

Turns a new sign-up into a first order.

Abandoned checkout

Brings back the order that almost happened.

Abandoned cart

Reminds them what they left, by text when the cart is big.

Browse abandonment

Follows up on the product they looked at.

Post-purchase

Turns a first order into a second.

Replenishment

Asks for the reorder right when they're running low.

Cross-sell

Suggests what goes with what they just bought.

Win-back

Reaches quiet customers before they're gone.

Back in stock

Sells the product the moment it returns.

VIP

Gives your best customers the first look.

Quiz follow-up

Turns quiz answers into the right first product.

Subscription renewal

Keeps subscribers in the loop before every order.

Review request

Collects the reviews that sell the next order.

Sunset

Keeps your list healthy and your emails in the inbox.
How we optimise

What we tune on every flow

Launching a flow is the start. These are the levers we pull every month to turn more of your list into revenue.

Flow priority

Checkout beats browse, browse beats welcome. Flow filters send each shopper the one message most likely to win the order, not three in a day.

Timing, step by step

Is the first reminder better at one hour or four? We test each delay on your store, then keep the one that brings in more orders.

Splits by who they are

First-time buyers, repeat customers, VIPs and big carts each get their own path, and their own reason to buy.

Revenue per recipient

We track what every email and text earns for each person it reaches, and rebuild the steps that don't pull their weight.

One test at a time

Subject lines, opening lines, product blocks and layout, tested in turn on the flows that earn the most.

Email and text, in the right order

Texts where they win more orders, emails where they cost less, with quiet hours and consent kept clean.

Clean exits

Shoppers leave a flow the moment they order, so no one gets a reminder for something they just bought.

Inbox placement

Profiles that stopped opening are held back, so your reputation stays strong and more of every send can earn.
How we run them

Your flows, end to end

We map what you have, build what's missing, test every flow and report what each one earns.

Map

Every flow you have, and the ones you're missing

We start with a map of your account: what's running, what's broken and the flows a store like yours should have.

Build

Emails and texts designed for your brand

Our designers and writers build every email and text by hand, in your brand's look and voice.

Test

A test running on every flow

Timing, subject lines, content and layout, one change at a time, so every flow earns more than it did last month.

Report

What every step earns, in PRISM

Revenue per recipient for every email and text, in PRISM, our own platform, so we know exactly what to fix next.

What else is included

Segments

Each flow speaks to the right people: new, returning, VIP or gone quiet.

Smart sending and quiet hours

No one gets two messages at once, and texts never arrive at night.

SMS consent and compliance

Opt-ins, quiet hours and opt-outs handled the way the rules require.

Deliverability watch

We watch spam rates and inbox placement, so your flows land.

Tests on every flow

A test running on every flow, every month.

Flow reports in PRISM

Revenue, orders and conversion for each flow, in one place.

FAQs

Can't find your answer? Book a call

Which flows does my store need first?

Welcome, abandoned checkout and post-purchase earn the most for most stores, so we start there. The audit shows which of yours are missing or underperforming.

Do you rebuild the flows I already have?

We keep what works and rebuild what doesn't. Every flow is checked against what a store your size should earn from it.

How long until they're live?

The first flows are usually live in week two, once the audit is done and the designs are signed off.

Do you do email and SMS?

Yes. Most flows use both: an email first, then a text for the people who need a nudge.

Do I need Klaviyo?

We work in Klaviyo and Omnisend. If you're on something else, we'll help you move.

How do I see what each flow earns?

In your report. We track every flow's revenue, orders and conversion in PRISM, our own platform, and send you what it shows.

Find the money in your emails

No guesswork. $50k–$500k more email revenue a month in 30 days or less, or your money back.

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© 2026 Tornado Digital Group Ltd. Registered in England and Wales, company no. 14014279.
Email designs shown are examples of our team’s work. Brand names and logos belong to their owners. Results vary by brand. The guarantee is for brands already making at least $50k a month in email revenue; full terms are agreed on your first call.