Glasgow email marketing
Email marketing agency on Glasgow's calendar
Email and SMS on Glasgow's calendar: $50k–$500k more email revenue a month in 30 days or less, or your money back.*
Get a free audit$8,000,000+ in email revenue driven by data-driven strategies.
For Shopify brands already making at least $50k a month from email.
30-day guarantee
For Shopify brands already making at least $50k a month from email.
What we run
You needn't settle for a general agency
A general marketing agency covers a bit of everything. We only do email and SMS, and we run yours around the year your Scottish customers are actually living.
Flows
Flows that know the Scottish year
Welcome, checkout, post-purchase and win-back, tuned monthly, with timing and wording set for your Scottish customers.Campaigns
Campaigns in the right week
Two to four a week around your launches, with back-to-school in August and St Andrew's Day on the plan.List & segments
A list sorted by postcode
Forms that collect real customers, and segments by delivery address, used where Scotland needs a different email.Deliverability
Good placement north and south
Your own domain, one frequency cap and weekly checks, so your mail gets through wherever it's delivered.Design & copy
Local wit, written by hand
Our designers and writers build each email themselves, with Scottish references only where they work, and you approve it.Revenue
What wrong dates have cost you
Revenue from each month against what it should be, with the cost of every mistimed campaign given a number.Scotland's calendar
Your customers aren't on England's calendar
Schools, bank holidays and delivery all run differently here. We're a remote UK team, so we've done the reading, and a UK-wide send plan won't cut it.
School terms
Back to school in mid-August
Glasgow's pupils return weeks before most of England. A September back-to-school campaign arrives after it's over.Bank holidays
A different August, and St Andrew's
Scotland's summer bank holiday is the first Monday of August, and 30 November is a bank holiday too, right in the peak shopping run.Delivery
Rural Scotland pays more for parcels
Highlands and Islands addresses can pay around 30% more. If you absorb that cost, it belongs in your emails.How we optimise
What we tune on a Scottish calendar
A week's difference in the school year is a campaign in the wrong month. We fix that first.
School-year timing
Back-to-school and uniform sends moved to match Scottish terms, with a separate plan for your English customers.Postcode splits
Scottish, English and Northern Irish customers separated by delivery address, only where it changes the message.Holiday Monday sends
Bank holiday sends tested against the Tuesday after, country by country.Delivery wording
Clear delivery costs for Highland and island postcodes in your checkout flow, before it becomes the reason to leave.Local references
Scottish wit where it belongs, written by people, tested against your brand's usual voice.Local proof
Reviews from Scottish customers shown to Scottish readers, tested against your overall rating.Stockist sign-ups
If you sell through Glasgow shops, a code on the packaging can build a list of your own.St Andrew's Day
A date only your Scottish customers are marking, planned around Black Friday instead of being squeezed out by it.
Part of every month
See what the calendar is costing you.
A specialist should be able to show its working. PRISM, our own analytics platform, matches your emails and texts to Shopify orders, finds the weeks that went wrong and reports to you monthly.
Revenue, attributedSee what every campaign and flow really earns, not just opens and clicks. Your email platform and Shopify, read together.
Health checksDeliverability, list growth and engagement, checked for you, with anything slipping flagged before it costs you sales.
Clear monthly reportsA report every month in plain words: what happened, why it happened, and exactly what we're doing about it next.
BenchmarksYour numbers next to brands like yours, so you always know what good looks like and where the next win is.
Every sale, tied to its sendEach order arrives labelled with the flow, campaign or text behind it, so we know what sold.
Sorted by takings, not opensWe order your sends by what each person spent, and good-looking open rates don't move anyone up.
Problems found before the holidayFlows and rates are graded against what they ought to do, so a fault is fixed before the next bank holiday.
Your numbers next to your peersOpen, click and order rates laid beside the target for your category, so we can see what's possible.
Most valuable move, made firstWe put a monthly figure on each fix, and the largest goes straight to the top of the plan.
When they'll be back for moreYour orders show how long people wait and what they pick next, so we can write just before they're due.
Once a month, the whole pictureWhat came in, what changed and what's coming up, on one report in your inbox.
Why we do it
Right email, right country, right week.
Klaviyo and Shopify, together
Every sale traced
Benchmarks
Deliverability
Repeat buyers
Fixes, ranked
Flow alerts
Reports
Private by design
Week oneWe go through your Klaviyo, your orders and last year's send dates, and put a figure on the misses.
1
The deep-diveWeek twoFlows rebuilt, the next month replanned around Scottish dates and the first new emails sent.
2
The launchWeek threePRISM links each order to a send, so we can see which dates really paid.
3
On trackWeek four onWe keep what's working, test something new each week and send you a clear monthly report.
4
The growth30-day guarantee
Selling in Scotland? Let's see your year.
In a 45-minute video call, we'll lay your last year over the Scottish calendar and show you what shifts.
Book a call$8,000,000+ in email revenue driven by data-driven strategies
30-day guarantee
How it works
Your Glasgow year, replanned in three steps
Step 1
We map your year
We take view-only access, then lay your last 12 months over Scotland's calendar.Step 2
We move the misses
Campaigns that landed on the wrong week get replanned, with the most valuable fixes going first.Step 3
We keep your calendar
Writers and designers build each send, you say yes, and your monthly report shows how it did.FAQs
Can't find your answer? Book a call
Do you work with brands across Glasgow?
Yes, and across Scotland. We're a remote UK team on video calls and Slack, with no in-person meetings, so we did the homework on your calendar rather than assuming it.What does Tornado actually do?
Your email and SMS, in full: the plan, copy, design, flows and campaigns. We build, send and test each one once you've said yes.Do Scottish customers really need different emails?
Not always. Where the calendar or delivery differs, yes. We test it, and if a split doesn't pay, we drop it.Do we need an email agency, or will a general one do?
If email's a small sideline, a general marketing agency may be plenty. Once it's making $50k a month, it's worth people who only do this, and who'll plan around the Scottish calendar rather than a UK-wide one.What's the deal with the 30 days?
If you're making at least $50k a month from email when we start and we haven't added at least $50k a month in 30 days, you're refunded. *Emails going to spam need about six weeks of fixing first, and the 30 days run from then.Can the audit show what Scotland earns?
Yes. We'll split your revenue by country where the data allows, and show you what the calendar is costing.More from Scotland and the north.
Flows & automationThe automated emails we build and keep improving.Klaviyo email marketingFlows, campaigns and segments, built and tuned.Shopify email marketingEmail built around your store's own data.EdinburghEmail that follows your visitors home.LeedsEmail made to measure, in a city built on retail.Free auditSee where your email could earn more.
Find the money in your emails
No guesswork. $50k–$500k more email revenue a month in 30 days or less, or your money back.
© 2026 Tornado Digital Group Ltd. Registered in England and Wales, company no. 14014279.