30-day guarantee
More email revenue,
or your money back
Every email and text, done for you: $50k–$500k more email revenue a month in 30 days or less, or your money back.*
Designed by people. Driven by data. Emails made to keep up with you.
How it works
30 days. Big impacts.
From the first call to a channel that pulls its weight: $50k–$500k more in monthly email revenue in 30 days or less, or your money back. We're that confident in the system we've built.
Week oneThe deep-diveWe dig into your Klaviyo, your store, your competitors and your deliverability, and find the money you're leaving on the table.
Week twoThe launchWe use what we found to rebuild your flows, plan your campaigns and get your first emails out the door.
Week threeOn trackWe track every sale in PRISM, so every decision we make is backed by your own numbers, not guesswork.
Week four onThe growthWe do more of what works, test something new every week and send you a clear report when it suits you.
What we do
Example brand
Your whole email channel, handled
CampaignThe Mulholland launch
SubjectMeet the Mulholland
Preview textA 70s racing chronograph, built for now.
SendThursday, 10:00
Audience
Engaged in 90 daysPast watch buyersLaunch waitlist
Creative briefLaunch the Mulholland as a story, not a sale. Open on the 70s racing world: warm film tones, the car, the driver. Then make the watch the hero with a labelled close-up of the details that matter. One button above the fold, and short, confident copy.
CampaignRun Cannonball Run collection
SubjectThe Run Cannonball Run collection is here
Preview textSummer kit for slow days on Block Island.
SendTuesday, 07:00
Audience
Engaged runnersBought in the last yearNew England
Creative briefLead with the collection on the striped green, then let the story slow down: Block Island, summer heat, running for the love of it. Editorial photography, long-form copy in the brand's voice, and a second button to the lookbook halfway down.
Welcome emailWelcome, email 1
SubjectWelcome to the ones who see life different
Preview text10% off your first pair, for the next 7 days.
SendRight after sign-up
Audience
New subscribersNot yet purchased
Creative briefA first impression for new skaters. A big black-and-white headline, the welcome code front and centre with its 7-day deadline, then proof: the star rating, designed by skaters, and three bestsellers. Loud and graphic, like the brand.
CampaignLime Margarita, how to pour it
SubjectThe best of the zest
Preview textThree steps to a perfect lime marg, no headache after.
SendFriday, 16:00
Audience
Engaged in 60 daysBought Lime MargaritaCocktail lovers
Creative briefA how-to, not a sale: three numbered steps to the perfect pour, bright green and playful, the can in every shot. Then the soft sell, the Margarita Party Pack, with one big pink button. Short copy with a little cheek.
CampaignMetal Vent Tech with Lewis Hamilton
SubjectWorld Champion-approved gear
Preview textWhat Lewis trains in: Metal Vent Tech and Pace Breaker.
SendMonday, 08:00
Audience
Men's training buyersEngaged in 90 daysUK subscribers
Creative briefMake it feel like race week: dark red, motion, Lewis front and centre. Hero the Metal Vent Tech shirt, then the essentials according to Lewis as a four-product grid. Short benefit lines, weightless and no drag, and two clear buttons.
Welcome emailWelcome, email 1
SubjectWelcome to Mighty
Preview text10% off your starter kit, plus free UK delivery.
SendRight after sign-up
Audience
New subscribersUK
Creative briefWelcome new subscribers with the mission and the offer in the first screen: the playful wordmark, the code in a dashed box, one button. Then the starter pack and how the refill works in three steps, closing on the plastic problem it solves.
CampaignThe Mulholland launch
SubjectMeet the Mulholland
Preview textA 70s racing chronograph, built for now.
SendThursday, 10:00
Audience
Engaged in 90 daysPast watch buyersLaunch waitlist
Creative briefLaunch the Mulholland as a story, not a sale. Open on the 70s racing world: warm film tones, the car, the driver. Then make the watch the hero with a labelled close-up of the details that matter. One button above the fold, and short, confident copy.
CampaignRun Cannonball Run collection
SubjectThe Run Cannonball Run collection is here
Preview textSummer kit for slow days on Block Island.
SendTuesday, 07:00
Audience
Engaged runnersBought in the last yearNew England
Creative briefLead with the collection on the striped green, then let the story slow down: Block Island, summer heat, running for the love of it. Editorial photography, long-form copy in the brand's voice, and a second button to the lookbook halfway down.
Welcome emailWelcome, email 1
SubjectWelcome to the ones who see life different
Preview text10% off your first pair, for the next 7 days.
SendRight after sign-up
Audience
New subscribersNot yet purchased
Creative briefA first impression for new skaters. A big black-and-white headline, the welcome code front and centre with its 7-day deadline, then proof: the star rating, designed by skaters, and three bestsellers. Loud and graphic, like the brand.
CampaignLime Margarita, how to pour it
SubjectThe best of the zest
Preview textThree steps to a perfect lime marg, no headache after.
SendFriday, 16:00
Audience
Engaged in 60 daysBought Lime MargaritaCocktail lovers
Creative briefA how-to, not a sale: three numbered steps to the perfect pour, bright green and playful, the can in every shot. Then the soft sell, the Margarita Party Pack, with one big pink button. Short copy with a little cheek.
CampaignMetal Vent Tech with Lewis Hamilton
SubjectWorld Champion-approved gear
Preview textWhat Lewis trains in: Metal Vent Tech and Pace Breaker.
SendMonday, 08:00
Audience
Men's training buyersEngaged in 90 daysUK subscribers
Creative briefMake it feel like race week: dark red, motion, Lewis front and centre. Hero the Metal Vent Tech shirt, then the essentials according to Lewis as a four-product grid. Short benefit lines, weightless and no drag, and two clear buttons.
Welcome emailWelcome, email 1
SubjectWelcome to Mighty
Preview text10% off your starter kit, plus free UK delivery.
SendRight after sign-up
Audience
New subscribersUK
Creative briefWelcome new subscribers with the mission and the offer in the first screen: the playful wordmark, the code in a dashed box, one button. Then the starter pack and how the refill works in three steps, closing on the plastic problem it solves.
CampaignThe Mulholland launch
SubjectMeet the Mulholland
Preview textA 70s racing chronograph, built for now.
SendThursday, 10:00
Audience
Engaged in 90 daysPast watch buyersLaunch waitlist
Creative briefLaunch the Mulholland as a story, not a sale. Open on the 70s racing world: warm film tones, the car, the driver. Then make the watch the hero with a labelled close-up of the details that matter. One button above the fold, and short, confident copy.
CampaignRun Cannonball Run collection
SubjectThe Run Cannonball Run collection is here
Preview textSummer kit for slow days on Block Island.
SendTuesday, 07:00
Audience
Engaged runnersBought in the last yearNew England
Creative briefLead with the collection on the striped green, then let the story slow down: Block Island, summer heat, running for the love of it. Editorial photography, long-form copy in the brand's voice, and a second button to the lookbook halfway down.
Welcome emailWelcome, email 1
SubjectWelcome to the ones who see life different
Preview text10% off your first pair, for the next 7 days.
SendRight after sign-up
Audience
New subscribersNot yet purchased
Creative briefA first impression for new skaters. A big black-and-white headline, the welcome code front and centre with its 7-day deadline, then proof: the star rating, designed by skaters, and three bestsellers. Loud and graphic, like the brand.
CampaignsPlanned around your launches and
sales, designed and sent weekly.
sales, designed and sent weekly.
Designed by hand
CampaignThe Mulholland launch
SubjectMeet the Mulholland
Preview textA 70s racing chronograph, built for now.
SendThursday, 10:00
AudienceEngaged in the last 90 days
Creative briefLaunch the Mulholland as a story, not a sale. Open on the 70s racing world: warm film tones, the car, the driver. Then make the watch the hero with a labelled close-up of the details that matter. One button above the fold, and short, confident copy.
Every email designed by our team, on brand.
Written for your brand
Subject lines and copy written in your voice.
Planned for your launches
A weekly calendar built around your sales.
Sent to the right people
Segments, so every list gets the email it wants.
Checked on every inbox
Tested on phone and desktop before it sends.
Results in PRISM
Revenue from every campaign, the next morning.
FlowsWelcome, cart and post-purchase flows, built to win back sales.
| Month | Email revenue | Last year |
|---|---|---|
| January 2026 | $152,400 | $98,400 |
| February 2026 | $158,100 | $101,200 |
| March 2026 | $163,900 | $104,600 |
| April 2026 | $160,200 | $102,300 |
| May 2026 | $176,500 | $112,800 |
| June 2026 | $168,800 | $106,400 |
| July 2026 | $166,100 | $103,900 |
| August 2026 | $164,900 | $101,700 |
| September 2026 | $179,300 | $110,500 |
| October 2026 | $194,600 | $118,200 |
| November 2026 | $203,000 | $123,000 |
Driven by dataEvery change tracked and measured, so you see what it earns.
SMSTexts that feel personal, timed with your emails to sell more.
DesignEmails designed by real people. Data-driven and highly converting.
List growthPop-ups and forms that turn visitors into subscribers.
What's included
One plan, no add-ons
01Website pop up formsTurn more of your website visitors into subscribers with pop-ups designed to look like your brand. A stronger list means more sales.
024 fresh emails a weekThree to four emails a week performs best, so we write and design four fresh campaigns every week to keep your customers coming back.
038+ automated flowsMake money while you sleep. At least eight core flows, with 40–60+ emails between them, each one written and designed to sell.
04Full Klaviyo managementWe run your whole Klaviyo account and take care of the boring stuff, like uploading designs and setting up tests, so you can get on with running your brand.
05Consistent A/B testingEvery campaign, flow and pop-up gets tested, so we keep learning what your audience responds to and every send gets a little better.
06Unlimited consultingThink of us as an extension of your team. We're around 9am–5pm, five days a week, for any question, big or small.
07Weekly & quarterly reportingWhat's the point in good results if we don't shout about them? You'll get clear reports on the schedule that suits you, so you're always in the loop.
08Everything on one dashboardYour email, SMS and store numbers, read together in PRISM, so every decision we make comes from real data, not guesswork.
Our platform, included from day one.All your email data.
All your email data.
One platform.
From day one, PRISM reads every email, text and order, and points us straight to what's holding you back, so the fixes come faster.
Revenue, attributedSee what every campaign and flow really earns, not just opens and clicks. Your email platform and Shopify, read together.
Health checksDeliverability, list growth and engagement, checked for you, with anything slipping flagged before it costs you sales.
Clear monthly reportsA report every month in plain words: what happened, why it happened, and exactly what we're doing about it next.
BenchmarksYour numbers next to brands like yours, so you always know what good looks like and where the next win is.
Every email, read & trackedFlows, campaigns and SMS read alongside your Shopify orders, so every sale has its origin.
Revenue, attributedSee which flows and campaigns actually drive sales, not just opens and clicks.
Leaks, foundBroken flows, tired segments and missed sends, spotted before they cost you.
BenchmarksYour numbers next to brands like yours, so you know exactly where the upside is.
What to fix firstEvery opportunity ranked by what it's worth a month, so the biggest win comes first.
Your best customersWho buys again, when, and what brings them back, so every send is aimed at revenue.
A report sent when it suits youWhat changed, why, and what we're doing next, in one clear report sent to your inbox.
Everything in one place
Fewer tools, better data
Klaviyo, Omnisend, Shopify and the rest, read together in PRISM, so we're never piecing your numbers together from five different tabs.
KlaviyoOmnisendShopifyRechargeAttentiveGoogle AnalyticsPostscriptYotpo
Email analytics tools
$500/m
PRISM with TornadoFree
Why we do it
Email should be your second-biggest revenue channel. We rebuild it so it is.
Klaviyo and Shopify, together
Every sale traced
Benchmarks
Deliverability
Repeat buyers
Fixes, ranked
Flow alerts
Reports
Private by design
Week oneWe dig into your Klaviyo, your store and your numbers, and find the money you're leaving on the table.
1
The deep-diveWeek twoFlows rebuilt, campaigns planned and your first emails out the door. No waiting around.
2
The launchWeek threeWe track every sale in PRISM, so every call we make is backed by your own numbers.
3
On trackWeek four onWe do more of what works, test every week and send you a clear report when it suits you.
4
The growth30-day guarantee
Want to see what we'd actually do for you?
Book a 30-minute call and we'll show you exactly where the revenue is hiding in your account. No pressure, just a straight answer.
Book a call$8,000,000+ in email revenue driven by data-driven strategies
30-day guarantee
From the blog
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FAQs
Can't find your answer? Book a call
What do you do?
Email and SMS for ecommerce brands: strategy, copywriting, design, flows and campaigns, all run by our team and tracked in PRISM. Some brands hand us the whole channel, others work with us on strategy alone. Either way, the goal is the same: turn your subscribers into consistent buyers.How does the 30-day guarantee work?
It's our performance guarantee: $50k–$500k more in monthly email revenue in 30 days or less, or your money back. It's for brands already making at least $50k a month from email, and the full terms are in our Terms of Service and agreed on our first call. We're just that confident in the system we've built. *If you're landing in spam when we start, getting you back in the inbox comes first. That takes about six weeks, and the 30 days start once you're there.Do I need Klaviyo?
We work in Klaviyo and Omnisend. If you're on something else, we'll move you over as part of onboarding, so nothing gets lost along the way.What happens after the first 30 days?
You move onto a retainer and we keep doing more of what works. We agree the terms with you on our first call.What is PRISM?
Our own analytics platform. It reads your email platform and Shopify together, so we can see exactly what's driving revenue and act on it fast. You see it all in your reports.How much does it cost?
Every plan is built around your brand, so we price it on the call, once we've seen your setup, your revenue and how much support you need. You'll get a clear recommendation, with no add-ons or surprises.Try Tornado today
No guesswork. $50k–$500k more email revenue a month in 30 days or less, or your money back.